Jasmine Roth

Jasmine Roth is the host of HGTV's latest series, "Hidden Potential," where she transforms homes from cookie-cutter to custom, through clever design. As a practical and budget-conscious designer, she is bringing her "California Cool Design" to neighborhoods across the country and winning the hearts of America in the process. The Virginia native is the owner and founder of her the boutique development company, Built Custom Homes where she specializes in designing homes for select build-to-suit clients and new construction "spec" builds. Roth consistently redefines "luxury" and has stormed an online cult following for her cozy touches and functional space planning. As a woman in a male-dominated industry, Roth found her voice early on and regularly consults other women on leadership, team building, and goal setting. With the firm belief in a hands-on approach, Roth customizes each home for the family that will eventually live there, thoughtfully considering every detail. It is this ha