Ben Parr

Ben Parr is an award-winning entrepreneur, author, investor, and journalist. He is the author of the best-selling book Captivology: The Science of Capturing People's Attention -- named a top marketing book by Strategy+Business Magazine and Small Business Trends. He is Co-founder and CMO of Octane AI, the easiest way to create and manage a bot to engage with your audience on Facebook Messenger. He is an advisor to companies and startups including Lufthansa Airlines, Rebelmouse, AngelHack, UploadVR, and LeadIQ. Previously, Parr was a General Partner at DominateFund, an early-stage venture capital fund where he led investments in Ubeam, Shots, Mingyian, and other startups. Before that, Parr was Co-Editor and Editor-at-Large of Mashable, where he wrote 2,446 articles on social media and technology, managed Mashable's editorial team, and interviewed business leaders from Ashton Kutcher to Mark Zuckerberg. He also served as Columnist and Commentator for CNET. For his work, Parr was named o