John Basedow

John Basedow is the creator of the best-selling Fitness Made Simple video series, which has helped to improve the bodies and lives of thousands of men and women. From starting out in his parent's basement to being seen on television sets across the country and deemed a "pop culture icon" by the media, John's journey is an American dream come true "rags to riches" story. Fueled by an undying persistence and his personal motto "believe in yourself and you can accomplish anything", John has achieved international recognition and created a media empire with Fitness Made Simple, which includes DVD's, CD's, supplements, and infomercials all aimed at raising awareness about the importance of making fitness a part of your life. John has been featured on numerous TV and radio shows as well as in print media ranging from the Los Angeles Times to the National Examiner. In fact, The New York Times places him alongside NASCAR and figure skating in the contemporary pantheon of "great American spor