Paul Sinacore

Paul Sinacore, CSA, a member of SAG since 1996 and a master of the arts of commercial, television, film, voice-over, and music video casting launched his own brand and company, Paul Sinacore Casting, on April 20, 2021. An expert on real people casting with a special gift for person-centered interviewing, Sinacore was lead talent researcher for documentary style film commercials including those by Academy Award winning directors, Errol Morris and Emmanuel "Chivo" Lubezki. In the commercial world, Sinacore played a crucial role in casting dozens of Super Bowl commercials, working with clients such as Apple, Nike, Facebook, Macy's, McDonald's, and Budweiser among others. For television series, Sinacore cast the first season reboot of the classic series Unsolved Mysteries for Netflix. On the music video side, Sinacore was instrumental in casting Justin Timberlake's "Can't Stop The Feeling!," Beyoncé's "Hold Up," and 2019 Video Music Awards Song of The Year, Lil' Nas X's "Old Town Road" fe