Cameron Silver

Since fashion philanthropist Cameron Silver opened the doors of Decades in 1997, the dress code in Los Angeles has irrevocably changed due - in large part - to Silver exhorting his frequently-photographed, trendsetting clientele to "dress up!" He is widely recognized for his impact on runway trends from fashion's new generation of designers in New York and Paris to the way a constellation of Hollywood's brightest appear on the red carpet. With the new guard of so many heritage houses from New York to Milan seeking inspiration at Decades, it is hardly surprising Silver is frequently tapped both as public emissary and secret weapon to consult on everything from re-imagining a brand's identity to navigating its global launch. He has served as an official ambassador for Pringle and Boucheron. As creative consultant to Azzaro, Silver collaborated with the once-languishing Paris house's new creative director Vanessa Seward on design, research, and development, as well as initiating and mai