Jesus Ruiz

Jesus Ruiz was born third of four children into a Puerto Rican family and grew up on the Lower East Side of New York City. As a child, Jesus loved to perform, not only was he a visual artist, but a musician as well. Jesus received a full scholarship to the elite private academic institution The Franklin School on Manhattan's upper west side where he continued to excel as an Honor Roll student and basketball All-Star. At Cornell University, Mr. Ruiz worked his way through college performing as a dancing DJ in his own production entertainment company, as a newscaster, on air radio personality, and host of a local TV show. After playing professional basketball two consecutive summers in Puerto Rico, it was his research of the growing Hispanic market during his work as an intern at WCBS-TV in New York City the summer of '79 that would further mold his future plans. Within two weeks of graduating Cornell he began working as a production assistant at WPIX-TV in New York City, and a year la