Biography

Luis Da Silva Jr. is an American entertainment industry professional from Elizabeth, New Jersey. Raised in a loving, but humble environment allowed him to focus and nurture his love for sports and competition. It wasn't until the age of thirteen that he realized his passion for basketball. His enthusiasm for the sport led to a successful tenure, playing alongside Al Harrington and Samuel Dalembert, at the world-renowned St. Patrick's High School in Elizabeth. At the age of 18, Luis' life changed forever. After walking into an open audition for a Nike basketball commercial, he was immediately recognized for his talent. In the days following, he was signed to contract and became the focal point of the now iconic 'Nike Freestyle' campaign. To this day, this commercial visually represents one of the top-10 ad campaigns of all time. Not only was it profitable for Nike, but it also inspired a movement among those it touched. Some might even claim that they created, defined, or even influenc

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Filmography