Alex Ardenti

Alex Ardenti Director Originally from Rome, Italy, Alex Ardenti moved to Wollongong, Australia at the age of three. While his parents were busy opening the family's first restaurant, Alex was busy taking pictures of the world around him with an instamatic camera he received for his seventh birthday. His dad's super 8mm movie camera soon became his next toy to play with. He made his first commercials at this time using his sister and pets as actors. Upon the Ardenti family's return to Italy, Alex by now a teenager, began lifting weights and by seventeen had become the country's youngest Mr. Italy. He followed that victory by winning the European Junior Bodybuilding Championships at nineteen while in the Italian Military Police. He admits that movies like Rocky and Conan motivated him to start building his body and completely changed the course of his life. It was his success as a young bodybuilder that led him to believe that his dreams were attainable and that anything was possible if