Eva Herzigova

Eva Herzigová is a Czech supermodel and actress. She began her modeling career after winning a modeling beauty contest in Prague in 1989, at the age of sixteen. She was a member of Thomas Zeumer's Metropolitan Models. After arriving in Paris, her popularity increased. Her first important appearance was as the model for the first Wonderbra campaign. In 1994, advertising executive Trevor Beattie, working for TBWA/London, developed an ad for Sara Lee's "Hello Boys" Wonderbra campaign. It featured a close-up image of Herzigová wearing a black Wonderbra. The ad used only two words: "Hello boys." The influential poster was featured in an exhibition at the Victoria and Albert Museum in London and it was voted in at number 10 in a "Poster of the Century" contest. The Canada-based lingerie fashion label wanted the ad campaign to motivate women to see the Wonderbra "as a cosmetic and as a beauty enhancer rather than a functional garment". The billboard was voted in 2011 as the most iconic outdoo