Caterina Caselli

A very successful and popular singer until 1971, then talent scout and recording entrepreneur, Caterina Caselli Sugar is a unique case in the Italian music business. At the height of her success and with over than 10 million records sold, four years after her debut with "Nessuno Mi Può Giudicare" (1966), Caterina Caselli made the decision to retire from performing to pursue the record production activities and dedicate her time and efforts to developing young talent. Starting in 1976 with her label Ascolto through which major artists were launched such as Pierangelo Bertoli, Mauro Pagani, Area with Demetrio Stratos, Enrico Ruggeri, Raf, Francesco Baccini, Sergio Caputo, Paolo Vallesi, while building an International career for the outstanding Paolo Conte. Under the management of Caterina Caselli Sugar, in 1989, a new company emerged. One started from scratch and heavily focused on talent scouting and record production with the label Insieme-Sugar (now Sugar). With little risk aversion