We're the Superhumans (2016)

The trail was made by Blink Productions' multi-award winning director Dougal Wilson who was set the enormous task of filming the 65 scene advert, featuring a cast of more than 150 people, in just 12 days. Of the 102 people who feature most prominently in the advert, 17 are musicians, 39 are Paralympians and 46 are members of the public. In keeping with the inclusive feel of the advert, it features a mix of people from around the world - 78 from Britain and others from Australia, America, Brazil, Canada, Haiti, Netherlands, Poland, Portugal and Spain. With such an international cast, 'Yes I Can' is the perfect anthem for this summer's Rio Paralympics - spreading a message of positivity and optimism, echoed in Sammy Davis Jr's lyrics: "Got the feeling I can do anything... Yes, I can!"