Ash Vlogs vs Swurve (2018)

Ash Vlogs is an ARG that contains footage of a stalker/murderer who was stalking the titular Ash, a girl from Adelaide who was creating a blog series. He began recording her and her friends' calls. Her neighbor, Katie, was also being in some way extorted to provide him with information and access to Ash. Evidence indicates that the majority of the clues were produced around October 2017 and are just being "found" now. The stalker (whom we call IKWSI) began leaving breadcrumbs about Ash's ultimate fate throughout various online spaces including Reddit, 4chan, Instagram, YouTube, SnapChat, etc. The clues range from beginner level to relatively advanced so even if you aren't an ARG expert, you are able to contribute to the ARG. There are even IRL components, both for locals to Adelaide and for international folks, so the ARG is very interactive. The Ash Vlogs YouTube channel ended up being selected to collaborate with RackaRacka, a large Australian YouTuber. The collaboration later turned dark when "Ash" (actually IKWSI) lured RackaRacka into Kuitpo Forest and cryptic symbols were discovered in a tent there (the symbols have since cropped up in other settings). This led to considerations that IKWSI may be multiple people or a cult.